🍪 What is a Cookie?
Cookies are small text files which are downloaded to your computer or mobile device when you visit a certain webpage. They allow us to recognise you and to remember your preferences.
Cookies may tell us, for example, whether you have visited the Website before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests. Some other cookies ensure that you can purchase our products safely, or improve your overall user experience.
There are two broad categories of cookies:
- First party cookies, served directly by us and only accessible by our Website.
- Third party cookies, which are served and can be accessed by a third party with our authorization. We primarily use third party cookies for tracking conversion rates with our affiliate partners, advertising and social media purposes.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open and are deleted automatically once you close it. Other cookies are ‘persistent cookies’, and let us remember you on future visits, improving your experience of services offered..
- track traffic flows and patterns of travel in connection with the Website;
- understand the total number of visitors to our Website on an ongoing basis and the types of internet browsers (e.g. Firefox, Chrome or Internet Explorer) and operating systems (e.g. Windows or Mac OS) used by our visitors;
- monitor the performance of the Website and to improve it;
- customise and enhance your online experience; and enable Culture Trip and third parties to advertise both on and off this Website.
👀 What type of cookies do we use and what are they used for
The cookies used by us and our partners in connection with the Website can be classified into one of five categories, namely ‘strictly necessary cookies’, ‘functionality cookies’,‘performance cookies’, ‘advertising cookies’, and ‘social media cookies’.
This table shows a short description of what each type of cookie does:
|Type of Cookie||What it does|
|Strictly Necessary Cookies||These cookies are essential to provide you with the Website and any services that you requested, such as logging into your account or booking an experience or a place to stay . Without these cookies, some of these core features would not be possible.|
Functionality cookies record information about choices you’ve made and allow us to tailor the Website to you. These cookies mean that when you continue to use or come back to the Website, we can provide you with our services as you have asked for them to be provided. For example:
We use performance cookies to analyse how the Website is used in order to provide you with a better user experience and to continually improve our Website and App. For example, these cookies allow us to:
|Advertising and Targeting Cookies||
We allow third party companies, including advertising companies to place cookies on our Website. These cookies won’t increase the amount of ads you will be shown but they will help make sure ads are more relevant to you.
Cookies also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you.
|Social Media Cookies||On some pages of our Website, third parties that provide functionalities through our Website may set their own cookies in order to track the success of their functionalities or customize them for you. For example, when you share an article using a social media sharing button on our Website (e.g. Facebook, Twitter or Pinterest), the social network that has created the button will record that you have done this. They also allow building aggregated pools of audiences for targeting based on behaviour trends on and off the Website.|
🔗 Third party cookies
Because of how cookies work, we cannot access third party cookies, nor can the third parties access the data in cookies used by us. Some pages of our Website may also contain embedded content, such as video content from JWPlayer, and these sites may set their own cookies. We suggest you check the third party websites for more information about their cookies and how to manage them.
The third parties (as well as key suppliers of first party cookies) and their cookie purposes are set out here:
|Third parties||What do they do?|
|Amazon||We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon and affiliated sites.. More info – Opt-out|
|Awin||Measure the success of some of our referrals and assist the payment of commissions for these referrals. More info – Opt-out|
|Commission Junction Network (Conversant)||Measure the success of some of our referrals and assist the payment of commissions for these referrals.|
|ComScore (ScoreCard research)||Analyse traffic patterns and carry out surveys on Comscore Panels to help ComScore clients better understand the customer’s preferences.|
|Connatix||Display personalized content based on analytical information (which may identify you) and contextual information (which does not identify you).|
|Collect information through Facebook social plugin (‘Share on Facebook’ button) about how you use our website, such as which pages you visit, and if you have downloaded our app, to enable both Facebook and Culture Trip to provide more relevant messages to you across Facebook, and find look alike audiences on Facebook.|
|Get Your Guide||Measure the success of our referrals to Get Your Guide website to determine payment of commissions.|
|Glamping Hub||Measure the success of some of our referrals and assist the payment of commissions for these referrals.|
|Google Analytics||Help us understand how you got to our website or app, measure the effectiveness of our advertising and better understand how visitors use our website or app. The information helps us learn things such as what articles and products are more attractive to our visitors.|
|Google Maps||Measure the number and behaviour of Google Maps users on our pages that contain a Google Map.|
|Google Marketing Platform (Doubleclick)||Analyse the success of advertising campaigns across the internet by measuring how many adverts that are clicked on result in a visit or purchase. This helps us avoid showing you adverts you are not likely to be interested in.|
|Impact Radius||Measure the success of some of our referrals and assist the payment of commissions for these referrals.|
|iTunes Link Maker||Measure the success of our referrals to the iTunes platform to determine payment of commissions.|
|JW Player||Serve, render, measure and optimize video content and advertising.|
|Moat ads||Provide insight on ad effectiveness by measuring which internal promotion or ad was shown.|
|Outdoorsy||Measure the success of our referrals to Outdoorsy website to determine payment of commissions.|
|Collect information through Pinterest social plugin (‘Pin it!’ button) and about how you use our website, such as which pages you visit, to enable both Pinterest and Culture Trip to provide more relevant messages to you across Pinterest.|
|Rakuten||Measure the success of some of our referrals through the Rakuten Ad Network and assist the payment of commissions for these referrals.|
|Collect information through Twitter social plugin (‘Tweet it’ button) to enable Pinterest to provide more relevant messages to you across Pinterest.|
🔧 How to control or delete cookies
Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the “Help” option in your browser for more details.
- Cookie settings in Edge
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari web and iOS
All the ad companies or affiliate networks that we work with have their own privacy policies and offer a mechanism for users to opt out of tracking and behavioural targeting available through the ad itself, the links available in the “Third party cookies” section above, or through the opt out mechanisms listed above.
Please bear in mind that there are many more companies listed on these sites than those that drop cookies via the Website.
If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookies to collect any further information.
📱 How does the app store data on my phone?
The app uses your device’s local storage – data which is stored on your mobile device. The data is retained even if the app is not running, but is deleted when the app is uninstalled by the user. This is managed by the operating system and may vary between iOS and Android devices.
📳 Push Notifications
The app has the option to allow push notification and location based messages. You opt into this after you download the app and can opt out through the app settings or iOS/Android settings at any time. If you choose to allow us to send you push notifications, we will use the data you shared with us to give you a more relevant user experience.
❔ Need More Information?
If you would like to find out more about cookies and their use of the Internet, you may find the following links useful:
📧 Contact Us